another definition in the dictionary:
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
State_of_Being_
see Demographics.
see also:
Dramatisation_o
the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, pres ...
another definition in the dictionary:
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
Advertising_Med-see Advertising Media.
Consumer_Wearou
a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and famil ...
another definition in the dictionary:
Physical_Distri-the management and control of the activities involved in the storage, handling and movement of goods within an organisation and in their shipment to customers.
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
Customer_Orient
see ...
another definition in the dictionary:
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Selective_Deman-demand for a specific brand within a particular product class.
Current_Ratio
the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expr ...
another definition in the dictionary:
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.
Emotional_Risk
the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purcha ...
another definition in the dictionary:
Market_Allocati-see Free Market System, Capitalist System.
Sell_In-see Selling-In.
