another definition in the dictionary:
After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.
the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Price_Packs
a type of sales promotion in which consumers are offered a reduction in the regular price of a produ ...
another definition in the dictionary:
Budget_Determin-see Advertising Budget Determination.
Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.
Service_Insepar
see Inseparability. ...
another definition in the dictionary:
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Mail_Surveys
a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep i ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
Dollar_Volume_Q-a common form of sales assignment, goal or target used to measure a salesperson's performance, for example, the salesperson may be told that his or her sales must total $400,000 during the coming year. Other common forms of sales quotas are unit volume quotas, gross margin quotas, net profit quotas and activity quotas. See Sales Quota.
Multichotomous_
a closed-ended question in a marketing research questionnaire in which a respondent must choose one ...
another definition in the dictionary:
Marketing_Progr-the combination of all of an organisation's marketing plans.
Customer_Retent-maintaining the existing customer base by establishing good relations with all who buy the company's product.
Direct_Marketin
selling to end-users by means other than direct sales contact between salesperson and buyer, the use ...
another definition in the dictionary:
Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.
Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.