another definition in the dictionary:
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage of total sales revenue.
Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.
Stated_Objectio
the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
see also:
Segmentation_Ba
geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be ...
another definition in the dictionary:
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
ESP-see Envelopes and Stubby Pencil.
Market_Share
a company's sales expressed as a percentage of the sales for the total industry. ...
another definition in the dictionary:
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
Regional_Shoppi-a major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.
Seasonal_Discou
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better ...
another definition in the dictionary:
Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Movie_Tie_Ins
a promotional strategy in which a payment is made to a movie company in return for prominent featuri ...
another definition in the dictionary:
Marketing_Budge-the amount allocated for expenditure on marketing activities in a specified period.
Galvanometer-a scientific instrument used in marketing research to measure the reaction of a subject in a study to an advertisement, the instrument measures the perspiration that accompanies the subject's interest or arousal. See Galvanic Skin Response.
Reverse_Marketi
a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to in ...
another definition in the dictionary:
Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
