another definition in the dictionary:
Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Summative_Close
a closing technique in which the salesperson summarises the features and benefits of the product of prime interest to the buyer point by point. See Close.
see also:
Source
see Sender. ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Profit_and_Loss-an accounting statement showing income, expenditure and profit over a given period.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
Extensive_Decis-see Extensive Problem Solving.
Qualitative_Mar
marketing research which is not generally quantifiable, research which seeks insights into a marketi ...
another definition in the dictionary:
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Marketing_Era
the period following the end of the Second World War which saw the emergence of the marketing concep ...
another definition in the dictionary:
Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
