another definition in the dictionary:
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
Business_Mix-the combination of businesses in which a firm is engaged.
a closing technique in which the salesperson summarises the features and benefits of the product of prime interest to the buyer point by point. See Close.
Decision_Matrix
a tool used in decision making in which the various dimensions of a problem are listed and rated to ...
another definition in the dictionary:
Marketing_Advan-the competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
Cartel-a group of firms (or nations) attempting to act as a monopoly to control the market price.
Shelf_Managemen
the process of determining the number and location of shelf facings in a retail store. See Shelf Fac ...
another definition in the dictionary:
Brand_Franchise-the loyalty that attaches to a well-managed brand. See Brand Extension.
Cash_Flow-the money required by a company to meet expenses in a given period.
Marketing_Audit
the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing stru ...
another definition in the dictionary:
Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.
Account_Strateg-broad methods employed in achieving the objectives set by a salesperson for a particular account.
Accelerator_Pri
the notion that an increase or reduction in consumer demand will affect several layers of demand in ...
another definition in the dictionary:
Inventory_Remar-an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.
Brand_Licensing-the leasing of the use of a brand to another company.
Bargaining_Powe
the strength or influence one party has in a business negotiation, the capacity of one party to domi ...
another definition in the dictionary:
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
Audience-the intended receivers of an advertiser's message.