another definition in the dictionary:
Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
abbrev. Target Audience Rating Points.
Call_Report
a written record of sales calls made by a representative for submission to a supervisor. See Call. ...
another definition in the dictionary:
Birdyback-a system of transportation requiring the transfer of containers from truck to aeroplane. See Fishyback, Piggyback.
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
Access_Barriers
factors such as tariffs and legal restrictions which reduce the size of a market by preventing poten ...
another definition in the dictionary:
Advertising_Tar-the entire market, or some part of it, which a firm wishes to attract with its advertisement.
Redemption_Rate-the number of sales promotion coupons converted to purchases expressed as a percentage of the number distributed.
Boston_Consulti
a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 19 ...
another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Market_Driven_E-an economy controlled by market forces rather than by government action.
Conference_Sell
a selling situation in which a salesperson enlists the assistance of other people in the company (te ...
another definition in the dictionary:
Return_on_Inves-a measure of a firm's profitability in which profits are expressed as a percentage of investment.
Quality_Control-measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met, good product performance, achieved by efficient quality control, helps to ensure that consumers will become repeat purchasers.
New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the ...
another definition in the dictionary:
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
Psychological_D-the advertising of a product at a heavily reduced price, as in 'Was $49.95, now only $35.00', the practice may be illegal under the Trade Practices Act unless the reduction is a genuine one.