another definition in the dictionary:
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
abbrev. Trade Practices Commission.
ESP
see Envelopes and Stubby Pencil. ...
another definition in the dictionary:
ABS-abbrev. Australian Bureau of Statistics.
Market_Opportun-the matching of an identified market opportunity to an organisation's objectives and resources.
Lagged_Response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which ...
another definition in the dictionary:
Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Multiform_Corpo
highly diversified conglomerates with many unrelated businesses. ...
another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
Promotional_All
a price reduction or discount granted by a manufacturer to a member of the marketing channel in retu ...
another definition in the dictionary:
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
Assortment_Stra-options available to a reseller in determining the assortment of products and services to be carried. See Broad Assortment, Deep Assortment, Exclusive Assortment, Scrambled Assortment.
Emotional_Risk
the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purcha ...
another definition in the dictionary:
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.