another definition in the dictionary:
Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
Home_Shopping-forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
T_O_Technique
a closing technique commonly used in retailing where one salesperson 'turns over' the customer to another if he or she fails to close the sale. See Close.
see also:
Social_Audit
a review and evaluation of the social benefits and social costs pertaining to a particular product. ...
another definition in the dictionary:
Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.
Service_Managem-the equivalent of a product management system for service organisations.
ABS
abbrev. Australian Bureau of Statistics. ...
another definition in the dictionary:
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.
Mark_Down_Ratio
the difference between the original selling price of an article and the price to which it is reduced ...
another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Manufacturer_s_-a brand owned or controlled by an organisation the primary commitment of which is to production rather than distribution, also called a National Brand. See Distributor's Brand, Private Brand.
Competitive_Sit
the standing of an organisation in its markets, relative to its competitors, when all players are de ...
another definition in the dictionary:
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Psychological_P
pricing intended to influence the customers' perception of the actual price of a product, two common ...
another definition in the dictionary:
Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.
Hierarchy_of_Ne-see Maslow's Hierarchy of Needs.
