Marketing Dictionary

another definition in the dictionary:

Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.

Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.

Tactical_Planni

planning of the shorter-term tactics to be used in implementating strategies to be employed in achieving planned marketing objectives.



see also:

Market_Segmenta
the division of a totally heterogeneous market into groups or sectors with relatively homogeneous ne ...

another definition in the dictionary:

Federation_of_A-an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.

ASC-abbrev. Advertising Standards Council.

Pricing
marketing activity concerned with the setting of prices for new products and the adjustment of price ...

another definition in the dictionary:

Cross_Elasticit-a measure of the affect a change in the price of one product will have on the demand for a substitute or complementary product. See Elasticity of Demand.

Forward_Buy-the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.

Explanatory_Var
see Experimental Variables. ...

another definition in the dictionary:

Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.

Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.

Conjoint_Analys
a statistical technique used to determine the optimal combination of variables. ...

another definition in the dictionary:

Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.

Australian_Stan-a system developed by the Australian Bureau of Statistics as a method for classifying business establishments (shops, factories, etc) into classes, on the basis of their major activity, by industry.

Phantom_Freight
a freight charge imposed upon a customer in excess of the true freight cost incurred by the supplier ...

another definition in the dictionary:

Federation_of_A-an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.

Database-eting.


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