Marketing Dictionary

another definition in the dictionary:

EEC-abbrev. European Economic Community.

Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.

Tactical_Planni

planning of the shorter-term tactics to be used in implementating strategies to be employed in achieving planned marketing objectives.



see also:

Selective_Perce
see Selective Exposure. ...

another definition in the dictionary:

Flexible_Pricin-a pricing method in which the price charged for some consumer shopping goods and specialty goods and for many industrial products is open to negotiation between buyer and seller, also known as Multiple Pricing and Variable Pricing.

Reorder_Frequen-see Economic Order Quantity.

Product_Line_Pr
reducing the depth of a product line by deleting less profitable offerings in a particular product c ...

another definition in the dictionary:

Adoption_Sequen-see Adoption Process.

Product_Differe
a marketing philosophy in which the seller views the market as a homogeneous whole, but produces two ...

another definition in the dictionary:

Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.

Competitive_Sco-the breadth or narrowness of an organisation's focus as measured horizontally by the range of industries, market segments, or geographical regions it targets, or vertically by the degree to which it is integrated.

Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys. ...

another definition in the dictionary:

Business_Mix-the combination of businesses in which a firm is engaged.

Communication_P-the process by which a message, encoded by a sender, is transmitted through a medium to a receiver, who encodes the message and provides feedback.

False_Objection
see Hidden Objection, Objections. ...

another definition in the dictionary:

Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.

Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.


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