Marketing Dictionary

another definition in the dictionary:

Generic_Brand-a 'no-name' brand, a product that does not carry a brand name.

Exclusivity-see Exclusive Agreements, Exclusive Distribution.

Tactile_Communi

a form of nonverbal communication or body language in which touching, handshaking, kissing, etc. conveys a message from sender to receiver. See Kinesic Communication, Nonverbal Communication, Proxemic Communication.



see also:

Behaviouristic_
the division of a market into groups according to their knowledge of, and behaviour towards, a parti ...

another definition in the dictionary:

Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.

Just_In_Time_Pu-see Just-In-Time Inventory System.

Personality_Seg
the division of a heterogeneous market into homogeneous groups on the basis of personality character ...

another definition in the dictionary:

Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.

Authorisation-see Brand Authorisation.

Intraorganisati
an organisation's internal environment, the forces arising from the organisation's formal structure ...

another definition in the dictionary:

Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.

Australian_Stan-a system developed by the Australian Bureau of Statistics as a method for classifying business establishments (shops, factories, etc) into classes, on the basis of their major activity, by industry.

Display_Aids
see Visual Aids. ...

another definition in the dictionary:

Creative_Sellin-an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.

Batchelor_Stage-the first stage of the family life cycle. See Family Life Cycle.

Competitive_Env
that part of the company's external environment which consists of other firms vying for patronage of ...

another definition in the dictionary:

Competitive_Bid-a process in which buyers request potential suppliers to submit quotations or tenders for a proposed purchase or contract.

Controlled_Allo-see Planned Economy, Command System.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error