Marketing Dictionary

another definition in the dictionary:

Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.

Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.

Tagging

see Dealer Listing.



see also:

Line_Retrenchme
see Product Line Retrenchment. ...

another definition in the dictionary:

Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.

Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.

Product
a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See A ...

another definition in the dictionary:

EOQ-abbrev. Economic Order Quantity.

Group_Influence
members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or pur ...

another definition in the dictionary:

Selective_Perce-see Selective Exposure.

Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.

Brand_Developme
a ratio of brand consumption intensity to population intensity by country, state, city, region, etc. ...

another definition in the dictionary:

Bias-see Interviewer Bias.

Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.

Liquidity
current assets, other than inventory and work in progress, to which a firm has ready access, liquidi ...

another definition in the dictionary:

Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.

Seasonal_Stock-inventory additional to expected needs kept in case of an unusually heavy seasonal demand or for promotional campaigns, also referred to as Promotional Stock.


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