another definition in the dictionary:
Relative_Market-the size of a company's share of the market compared to that of competitors.
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Tamper_Proofing
the sealing of packages of products in such a way as to make deliberate, undetected interference with them, for malicious or nuisance purposes, virtually impossible.
see also:
Promotional_Par
an alliance between a manufacturer of a product and another company for the purposes of promotion, f ...
another definition in the dictionary:
Market_Share-a company's sales expressed as a percentage of the sales for the total industry.
Growth_Rate-see Market Growth Rate.
Product_Line_Re
reducing the width of a product mix by decreasing the diversity of items offered across product cate ...
another definition in the dictionary:
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
National_Introd-the immediate launch of a new product on a nation-wide scale. Because of the risk and the substantial investment in production and marketing that a national introduction requires, many organisations choose rollout approach instead. See Rollout.
Marketing_Infor
an organisational section or entity whose purpose is to gather, organise, store, retrieve and analys ...
another definition in the dictionary:
Decision_Matrix-a tool used in decision making in which the various dimensions of a problem are listed and rated to determine the most appropriate alternative in a particular situation.
Penetration_Pri-see Market Penetration Pricing.
Market_Challeng
a company holding a major market share and competing vigorously with the market leader for outright ...
another definition in the dictionary:
Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.
Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.
Industrial_Good
goods and services purchased by industrial buyers for use in the production of their own goods and s ...
another definition in the dictionary:
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
