Marketing Dictionary

another definition in the dictionary:

Census-the collection of data from all possible sources in a population.

Postage_Stamp_P-see Uniform Delivered Pricing.

Tangible_Produc

elements of a product which have physical dimensions or are discernible by the senses. See Intangible Product Attributes.



see also:

Maintenance_Mar
marketing activity intended to maintain the current sales level in a highly competitive situation. ...

another definition in the dictionary:

Drip_Advertisin-limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.

Marginal_Profit-the change in the total profit that results from the sale of an additional unit.

Cross_Over_Sell
see Cross-Selling. ...

another definition in the dictionary:

Service_Sector-the part of industry or business which deals with the marketing and selling of intangible products rather than physical goods.

Inelasticity_of-demand which is not greatly affected by a change in the price of the product. See Elasticity of Demand.

Lagged_Response
a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which ...

another definition in the dictionary:

Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.

Industrial_Buye-individuals who purchase goods and services on behalf of the organisations by which they are employed, purchasing officers. See Organisational Buyer.

Assemblers
wholesaling firms specialising in the buying of small quantities of farm produce to resell to other ...

another definition in the dictionary:

Price_Discrimin-a pricing strategy, generally illegal, in which a seller charges different prices to marketing intermediaries for the same product. See Differential Pricing.

AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.

Field_Selling
face-to-face sales calls made by company representatives on customers in their homes or places of bu ...

another definition in the dictionary:

Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.

Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.


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