Marketing Dictionary

another definition in the dictionary:

Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.

Price_Ceiling-A price, usually imposed by law, above which market prices are not permitted to rise, also called a Ceiling Price. See Price Floor.

Tangible_Symbol

a service mark or design, usually of solid appearance, used by some service organisations as a means of positioning their intangible offerings. See Service Mark.



see also:

Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of ...

another definition in the dictionary:

Cross_Over_Sell-see Cross-Selling.

Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.

Sponsor_Trainin
pairing sales recruits with experienced salespeople who are responsible for their training in the fi ...

another definition in the dictionary:

Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.

Quick_Ratio
one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing c ...

another definition in the dictionary:

Electronic_Shel-see Shelf-Talkers

Follower_Role-see Market Follower.

Individual_Bran
a brand name used for a single product within a product line. See Corporate Branding, Family Brand. ...

another definition in the dictionary:

Inner_Directed_-one of three broad groups of consumers (with Need-Directed Consumers and Outer-Directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, inner-directed consumers, representing about twenty per cent of consumers in the U.S., buy to meet their own inner-needs rather than in response to social norms. See Value and Life Style Program (VALS), Need-Directed Consumers, Outer-Directed Consumers.

Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.

Audience
the intended receivers of an advertiser's message. ...

another definition in the dictionary:

Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.

SKU-abbrev. Stock-Keeping Unit.


Please, choose the letter

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z




SiteMap Katalog ORN New Marketing Dictionary MySQL query error