Marketing Dictionary

another definition in the dictionary:

Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.

Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.

Tangible_Symbol

a service mark or design, usually of solid appearance, used by some service organisations as a means of positioning their intangible offerings. See Service Mark.



see also:

Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...

another definition in the dictionary:

Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.

Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.

Product_Mix_Wid
the number of distinct product lines manufactured or distributed by an organisation. See Product Lin ...

another definition in the dictionary:

Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.

Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.

Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...

another definition in the dictionary:

Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.

Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.

Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...

another definition in the dictionary:

Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.

Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.

Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys. ...

another definition in the dictionary:

Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.

Needs-innate feelings of deprivation in a person. See Wants.


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