another definition in the dictionary:
Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
Casual_Product_-broad classifications of products used to describe markets in everyday terms, eg. the pet food market, the photocopier market, the breakfast foods market, etc. See Standard Product Classes.
Tangible_Symbol
a service mark or design, usually of solid appearance, used by some service organisations as a means of positioning their intangible offerings. See Service Mark.
see also:
Joint_Venture
a risk-reducing method of market entry in which two firms combine forces to manufacture or market a ...
another definition in the dictionary:
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.
Product_Mix_Wid
the number of distinct product lines manufactured or distributed by an organisation. See Product Lin ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Impulse_Buying-unplanned consumer buying of attractively presented or conveniently located products.
Greeters
a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesaler ...
another definition in the dictionary:
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.
Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...
another definition in the dictionary:
Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.
Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.
Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys. ...
another definition in the dictionary:
Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.
Needs-innate feelings of deprivation in a person. See Wants.
