another definition in the dictionary:
Optimal_Reorder-see Economic Order Quantity, Just-In-Time Inventoy System.
Starch_Readersh-a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that time a lecturer at the Harvard Business School, interviewers ask selected readers of magazines to recall particular advertisements.
a commonly used measure of the gross cumulative exposure of an advertising campaign.
Brand_Extension
the use of a well-known brand name to launch a new product, of an unrelated category, into the marke ...
another definition in the dictionary:
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.
Black_Box
a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'. ...
another definition in the dictionary:
Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
Business_Portfo-a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.
Class_Rate
the standard charge for the shipment of goods by a carrier. ...
another definition in the dictionary:
Area_of_Dominan-the geographic region covered by a particular television station, also referred to as the station's Designated Marketing Area (DMA).
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Blue_Sky_Laws
legislation intended to prevent sales to gullible investors. ...
another definition in the dictionary:
Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).
Merchant-_an independent marketing intermediary.
Sampling_Princi
the idea that a small number of randomly chosen units (the sample) of a total population (the univer ...
another definition in the dictionary:
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Merchandise_All-of their products.