another definition in the dictionary:
Starch_Readersh-a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that time a lecturer at the Harvard Business School, interviewers ask selected readers of magazines to recall particular advertisements.
Market_Allocati-see Free Market System, Capitalist System.
Target_Margin_o
the desired profit on each sale, used to determine the selling price where the average total cost is known.
see also:
Market_Forecast
the anticipated sales for a market as a whole during a given period, taking into account prevailing ...
another definition in the dictionary:
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Microsales_Anal-the analysis of the sales performance of an organisation during a particular accounting period by close examination of the work of individual representatives, or of specific products, regions, territories, etc, which failed to achieve the expected results.
Business_Guides
journals, periodicals, magazines etc. containing information about the size, product range, personne ...
another definition in the dictionary:
Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
Panel_Test-a technique used to pre-test advertising, new products, etc, a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)
Audit
see Marketing Audit. ...
another definition in the dictionary:
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Referral_Sellin-selling to customers whose names have been suggested by previous satisfied customers.
Product_Positio
see Market Positioning. ...
another definition in the dictionary:
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
Price_Objection-an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.
Drop_Shipper_
a marketing intermediary who receives orders from customers and forwards them to a producer for ship ...
another definition in the dictionary:
Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.
Product_Extensi-the introduction of a product that is known to the company but which has features or dimensions which are new to consumers, three types of product extensions are possible: revisions, additions and repositionings. See Innovation, New Product Duplication.
