Marketing Dictionary

another definition in the dictionary:

Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.

Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.

Target_Price

a price which is set in order to achieve a set percentage return on investment or a certain level of profit on net sales. See Target Return Pricing.



see also:

Audience_Attent
the degree to which a target consumer is likely to pay attention to an advertisement in a particular ...

another definition in the dictionary:

Kickback-a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise.

Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.

Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...

another definition in the dictionary:

Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.

Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.

Door_to_Door_Se
direct selling in which a salesperson calls on prospective buyers at their homes without appointment ...

another definition in the dictionary:

Learning-fixed behavioural changes resulting from an individual's experiences.

Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.

Media_Mix
the combination of media types used to carry the advertiser's message. ...

another definition in the dictionary:

Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.

Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.


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