another definition in the dictionary:
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Target_Return_P
a pricing method in which a formula is used to calculate the price to be set for a product to return a desired profit or rate of return on investment assuming that a particular quantity of the product is sold.
see also:
Customer_Driven
a system of distribution designed with customer requirements rather than a company's convenience in ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Atmospherics-the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers.
Commodity_Marke
markets typified by the homogeneity of products and a virtual irrelevance of branding. ...
another definition in the dictionary:
Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.
Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.
ADMA
abbrev. Australian Direct Marketing Association. ...
another definition in the dictionary:
After_the_Fact_-a system of marketing control in which corrective action is taken at the end of a planning period when marketing performance does not meet expectations, changes are made in an attempt to rectify the situation for the next planning period. See Adaptive Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Generics-see Generic Brand.
Extensive_Decis
see Extensive Problem Solving. ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...
another definition in the dictionary:
Distribution_Co-costs associated with the holding of inventory and the shipment of goods to customers.
Catalogue_Showr-see Catalogue Retailer.
