Marketing Dictionary

another definition in the dictionary:

Sender-the originator of the message in the communication process, also called the Source. See Communication Process.

Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.

Target_Return_P

a pricing method in which a formula is used to calculate the price to be set for a product to return a desired profit or rate of return on investment assuming that a particular quantity of the product is sold.



see also:

Non_Durable_Goo
see Consumer Non-Durables ...

another definition in the dictionary:

Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.

Prospect-a potential customer. See Sales Leads, Suspect.

Field_Research
see Primary Research. ...

another definition in the dictionary:

Receiver-the target of a message in the communication process.

Psychography-the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a population.

Blue_Sky_Laws
legislation intended to prevent sales to gullible investors. ...

another definition in the dictionary:

Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.

Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.

Price_Objection
an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowan ...

another definition in the dictionary:

No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.

Compensation_Me-handling a buyer's objection by admitting the validity of the objection but pointing out some advantage that compensates for it. See Objections.

European_Econom
a group of European nations acting as a trading block, limiting trade barriers among members and app ...

another definition in the dictionary:

Order_Processin-all of the activities related to filling a customer's order - checking the order, prices, terms, customer credit and stock levels, producing an invoice, picking the goods from the warehouse, packing and shipping them, and collecting payment.

Barriers_to_Ent-see Access Barriers, Market Entry Barrier.


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