another definition in the dictionary:
Prospect-a potential customer. See Sales Leads, Suspect.
Product_Audit-a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.
a pricing method which seeks the achievement of a desired return on investment.
Channel_Leaders
see Channel Captain. ...
another definition in the dictionary:
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Gross_Sales-the total revenue from all sales to customers in a specified period.
Problem_Childre
see Question Marks. ...
another definition in the dictionary:
Risk-the chance a purchaser takes that the product will not function as expected or satisfy the felt want. See Emotional Risk, Financial Risk, Performance Risk, Physical Risk, Social Risk.
Observation_Met-an method of obtaining marketing research data by watching human behaviour, mechanical monitoring devices are also commonly used.
Implied_Warrant
the notion, upheld by courts in recent years in response to mounting consumer complaints, that a pro ...
another definition in the dictionary:
Product_Failure-a product that does not meet management expectations in the marketplace.
General_Public-all of the people in the society in which a firm operates, within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.
Copy_Testing
the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfo ...
another definition in the dictionary:
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
CPA-abbrev. Critical Path Analysis.
Source
see Sender. ...
another definition in the dictionary:
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .