another definition in the dictionary:
AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.
Cash_Cows-products or strategic business units within the organisation's mix which are characterised by high market share and low market growth, Cash Cows produce the revenue required to develop and support less successful or newer products. See Boston Consulting Group Portfolio Analysis Matrix, Dogs, Question Marks, Stars.
Targeted_Revenu
the desired income from sales of the goods and services produced.
see also:
Shipping_Packag
outer packaging (cartons, for example) in which products are packed for storage and transport. See P ...
another definition in the dictionary:
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
Selling_In
the process of educating the salesforce and distributors to sell a new product as part of the prepar ...
another definition in the dictionary:
Portfolio_Tests-a method of pre-testing an advertisement, after looking through a portfolio of different versions of a particular advertisement, respondents chosen from the target market are asked to recall in detail those which they can remember.
Selling_Agent-see Agent.
SELECT
acronym for Situation analysis, Explicit statement of the problem, Laying out the research design an ...
another definition in the dictionary:
Marketing_Servi-services which are produced or purchased by a marketing organisation for use in the production, pricing, promotion and distribution of products which they themselves market. Services commonly produced or purchased by organisations for use by their own marketing departments include market research, advertising and promotion.
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
Limited_Decisio
see Limited Problem Solving. ...
another definition in the dictionary:
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Brand_Promiscui-consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty.
Inbound_Telemar
telemarketing in which a company receives telephone orders and enquiries from customers, often, toll ...
another definition in the dictionary:
Consummatory_Ad-advertising which stresses the benefits of taking immediate action to purchase.
Culture-the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.
