Marketing Dictionary

another definition in the dictionary:

Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.

Minor_Points_Cl-a closing technique in which a salesperson attempts to get the buyer to agree to the value or usefulness of various smaller attributes and features of a product so that it will be easier to get a favourable response to the bigger decision - to purchase the product.

Targeted_Revenu

the desired income from sales of the goods and services produced.



see also:

Adoption_Proces
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, wh ...

another definition in the dictionary:

Safety_Stock-a level of stock over and above expected requirements held in inventory as a precaution against unusually heavy demand, delays in supply, etc.

Command_System-see Planned Economy, Controlled Allocation System.

Brand_Label
a label which gives the brand name of the product. ...

another definition in the dictionary:

Relative_Market-the size of a company's share of the market compared to that of competitors.

Marketing_Mix__-product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the Four Ps.

Informed_Judgem
the use of the opinions of knowledgeable people to forecast demand and sales. ...

another definition in the dictionary:

Backward_Invent-an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.

Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.

Bar_Code_Scanne
see Scanner Systems. ...

another definition in the dictionary:

Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.

National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.

Compensation_Sy
schemes for remunerating salespeople for tasks performed, commonly used systems include straight sal ...

another definition in the dictionary:

GRP-See Gross Rating Points.

Gross_Profit-the amount left when selling costs and operating expenses are deducted from total revenue, also called Gross Margin.


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