another definition in the dictionary:
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Direct_Response-a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes, also referred to as Direct-Response Selling. See At-Home TV Shopping.
a government tax or duty on imported goods.
Chlorofluorocar
chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, ...
another definition in the dictionary:
Order_Generatio-advertising, personal selling and sales promotion.
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
List_Brokers
firms which compile and sell mailing and prospect lists. ...
another definition in the dictionary:
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
Short_Term_Prof
a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, ...
another definition in the dictionary:
Accessibility-one of the four major requirements (with actionability, measurability and substantiality) for useful market segmentation, accessibility expresses the notion that the segment targeted must be able to be reached and served adequately by the firm's promotion and distribution system. See Actionability, Measurability, Substantiality.
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
APN
abbrev. Australian Product Number. ...
another definition in the dictionary:
Geographic_Mark-a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Non_Packaged_Go
a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable ...
another definition in the dictionary:
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Idea_Screening-see Screening.