another definition in the dictionary:
External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.
Brand_Monopoly-a circumstance in which a particular brand dominates a market.
Team_Selling
the use of two or more representatives from a selling company to present a product to a buying organisation, the selling team may include sales and technical specialists.
see also:
New_Account_Con
a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is c ...
another definition in the dictionary:
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
Intangibles-see Services.
Marketing_Plann
a systematic approach to the achievement of marketing goals. Steps in the process include situation ...
another definition in the dictionary:
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Media_Council_o-a body which represents the interests of advertisers, advertising agencies and the media.
Perfect_Competi
see Pure Competition. ...
another definition in the dictionary:
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Macromodel-a descriptive model, designed to communicate, explain or predict some real system or process, in which there is a dependent variable and a relatively small number of independent, determinant variables. See Model, Microanalytical Model.
Discount_House
a retailer specialising in consumer durables and soft goods, attracting customers with low prices, t ...
another definition in the dictionary:
Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Sampling_Unit
the individual members chosen from a total population as respondents in a marketing research study. ...
another definition in the dictionary:
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
Expectancy_Valu-a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
