Marketing Dictionary

another definition in the dictionary:

Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.

Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.

Technical_Sales

a salesperson hired primarily for his or her technical or scientific expertise.



see also:

Non_Profit_Orga
organisations that buy and distribute goods and services for reasons other than the return of profit ...

another definition in the dictionary:

Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.

Decision_Suppor-any computerised system of changing raw data (sales, stock levels, etc) into information that can be used by management in decision making.

Functional_Midd
see Functional Wholesalers. ...

another definition in the dictionary:

Demand-a measure of those in a market who wish to buy a product and can afford to do so.

Heterogeneity-see Variability.

Maslow_s_Theory
the theory that human needs are hierarchical in nature and that a person must satisfy lower-order ne ...

another definition in the dictionary:

Performance_All-a discount or price reduction given to a wholesaler or retailer who promises to perform some additional activity (special display, etc) to sell a greater quantity of product.

Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.

Reactive_Market
marketing activities forced upon an organisation by competitive action, defensive strategies. See Pr ...

another definition in the dictionary:

Commodity_Rate-a rate which is applied in any situation where freight is product specific rather than based on volume or weight, also called a Special Rate.

Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.

Psychological_R
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its pro ...

another definition in the dictionary:

Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.

KISS_Principle-acronym for 'Keep It Simple and Straightforward'


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