another definition in the dictionary:
GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Technical_Sales
a salesperson hired primarily for his or her technical or scientific expertise.
see also:
Selective_Reten
the perceptual process in which people subconsciously are most apt to remember information that conf ...
another definition in the dictionary:
Counter_Adverti-advertising sponsored by pressure groups in opposition to certain products.
Communication_E-the influence that an advertisement or some other form of promotional activity might have, is having, or has had, on consumers or on the usage of a product advertised. See Advertising Effectiveness.
Single_Brand_Na
a brand name which is not accompanied by any other family or corporate brand name, for example, 'Sur ...
another definition in the dictionary:
Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).
Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.
Isolation_Effec
the notion that a price will appear more attractive if the product is placed in the store next to a ...
another definition in the dictionary:
Centralised_Exc-a system for the trading of goods which utilises a central market. See Decentralised Exchange System.
Direct_Selling-selling directly to end-users by means of a sales force. See Direct Marketing.
Gatekeepers
people within organisations who can control the flow of information to members of the buying centre. ...
another definition in the dictionary:
Product_Knowled-detailed knowledge of a product's features and benefits required by a salesperson to persuade a prospect to purchase.
Reference_Group-all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group, Contactual Reference Group.
Form_Utility
the value given to a product by virtue of the fact that the materials and components which comprise ...
another definition in the dictionary:
Promotional_Pri-the temporary pricing of goods and services at lower than normal levels for a special promotional effort.
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
