another definition in the dictionary:
Demographic_Var-see Demographic Characteristics.
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Technological_E
that part of the firm's external environment in which changes in technology affect the firm's marketing effort, the changing technological environment may pose threats or present opportunities.
see also:
Reduced_Price_P
a type of consumer sales promotion in which two or more units of the same product are banded togethe ...
another definition in the dictionary:
Balance_of_Paym-the difference between the payments made to foreign nations and the receipts from foreign nations in a given period.
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
Counter_Adverti
advertising sponsored by pressure groups in opposition to certain products. ...
another definition in the dictionary:
Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Call
a visit to a client or prospective buyer by a sales representative to gather information, make a sal ...
another definition in the dictionary:
Culture-the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.
Selling_In-the process of educating the salesforce and distributors to sell a new product as part of the preparation for its launch, the development of sales kits, briefings on the target market and competition, and outlining the organisation's plans to create consumer demand may be involved. See Commercialisation, New Product Development.
Benefit_in_Rese
see Incentive Close. ...
another definition in the dictionary:
Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.
Leader_Pricing-see Loss Leader Pricing.
Demand_Backward
a pricing method in which an estimation is made of the price that customers are willing to pay for a ...
another definition in the dictionary:
Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
