another definition in the dictionary:
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
Competitive_Par-a method of allocating a promotion budget based on matching the activity of a major competitor.
a cost effective method of selling to prospective customers and of maintaining contact with existing customers using the telephone and other advanced telecommunications technologies.
Comparison_Pric
a pricing method in which the price for a new product is set by comparing the benefits it offers to ...
another definition in the dictionary:
Brand_Map-see Perceptual Mapping.
Automatic_Respo-see Routine Response Behaviour.
Prestige_Produc
items of superior quality, high status merchandise. ...
another definition in the dictionary:
Employee_Public-the part of a company's public consisting of its employees. See Publics.
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
Pulsing
scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complet ...
another definition in the dictionary:
Performance_App-an evaluation of the activities and effectiveness of a salesperson, marketing officer, etc during a given period.
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Market_Share
a company's sales expressed as a percentage of the sales for the total industry. ...
another definition in the dictionary:
Barter-an exchange in which one good is traded for another, money is not involved.
Bartering-exchanging goods for others of equal value.
Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are ma ...
another definition in the dictionary:
Multiple_Pricin-see Flexible Pricing.
Non_Durable_Goo-see Consumer Non-Durables