another definition in the dictionary:
Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
APN-abbrev. Australian Product Number.
a rapid and moderately inexpensive means of gathering marketing research data.
Press_Release
an announcement released to the news media by a government body, organisation or firm, usually to ob ...
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Served_Market-that part of the total market which a company decides to target, also called the Target Market.
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
Competition
see Competitors. ...
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Full_Line_Depar-a department store which offers many different lines of products, including clothing, sporting goods, food, furniture, electrical goods, etc., and many diffrent services, including wrapping, delivery and credit. See Limited-Line Department Store.
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Judgment_Sample
a type of non-probability sample used in gathering primary data in marketing research, the sample is ...
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Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
MAN
acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does ...
another definition in the dictionary:
Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.
Evaluative_Prob-questions posed by salespeople to help their understanding of a prospective customer's feelings on a subject.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Sociocultural_E-that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort, the changing sociocultural environment may pose threats or present opportunities.
Functional_Disc-a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution, also called Trade Discount.