another definition in the dictionary:
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.
Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.
Telephone_Inter
a rapid and moderately inexpensive means of gathering marketing research data.
see also:
Microsales_Anal
the analysis of the sales performance of an organisation during a particular accounting period by cl ...
another definition in the dictionary:
Personal_Sellin-a form of promotion utilising the services of a sales team, one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
Brand_Harvestin
decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits b ...
another definition in the dictionary:
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Marketing_Resea-a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
On_Pack_Premium
a common form of consumer sales promotion in which a gift is banded to the package of another produc ...
another definition in the dictionary:
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
Competitive_Myo
marketing short-sightedness in regard to the activity of competitors. ...
another definition in the dictionary:
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
Promotional_Par-an alliance between a manufacturer of a product and another company for the purposes of promotion, for example, Coca-Cola Co. may form a promotional partnership with 20th Century Fox Film Corp., agreeing to pay that company to display the soft drink prominently in a forthcoming feature film. See Movie Tie-Ins, Entertainment Marketing.
