another definition in the dictionary:
Market_Driven_E-an economy controlled by market forces rather than by government action.
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
a form of non-store or in-home retailing in which the consumer can purchase goods and services shown on television, the purchaser telephones an order, or orders with the aid of a computer, and the products are delivered to the home. See Home Shopping, Non-Store Retailing.
People_Based_Se
services in which people, rather than equipment or machinery, play the major role in delivery, for e ...
another definition in the dictionary:
Classified_Adve-print media advertising in which similar goods and services are grouped together in categories under appropriate headings.
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Business_Streng
a measure of the ability a firm has to compete successfully in a particular market. ...
another definition in the dictionary:
Sampling_Frame-the source from which sampling units (respondents) are chosen in a marketing research study, commonly used sampling frames are telephone books and electoral rolls.
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Brand_Promiscui
consumer buying behaviour marked by an absence of brand loyalty. See Brand Loyalty. ...
another definition in the dictionary:
Financial_Risk-concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. See Risk.
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
Barriers_to_Ent
see Access Barriers, Market Entry Barrier. ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Quantity_Discou
a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have ...
another definition in the dictionary:
Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.