Marketing Dictionary

another definition in the dictionary:

Per_Capita_Inco-average income per person in a population.

Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.

Teleshopping

a form of non-store or in-home retailing in which the consumer can purchase goods and services shown on television, the purchaser telephones an order, or orders with the aid of a computer, and the products are delivered to the home. See Home Shopping, Non-Store Retailing.



see also:

Qangos
acronym for Quasi-autonomous Non-government Agencies. ...

another definition in the dictionary:

ATC-See Average Total Cost.

Consumer_Franch-the understanding consumers have of a brand. See Franchise-Building Sales Promotions.

Distribution_Co
costs associated with the holding of inventory and the shipment of goods to customers. ...

another definition in the dictionary:

Deep_Assortment-an assortment strategy in which a reseller decides to carry many variants of each product in the range. See Assortment Strategies, Broad Assortment, Exclusive Assortment, Scrambled Assortment.

Oligopolistic_C-a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.

Model
a set of variables and their interrelationships which are designed to represent some some real syste ...

another definition in the dictionary:

Operating_Expen-all the costs incurred by a firm in carrying out its day-to-day activities.

PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.

Purchasing_Perf
the establishment of criteria by which the performance of purchasing officers can be assessed and of ...

another definition in the dictionary:

Customer_Traini-training in the proper and efficient use of equipment given by a vendor to its customer's employees, provision of training by the vendor not only adds value to the product but also offers the vendor a means of differentiating itself from suppliers of the same or similar equipment.

Market_Diversif-a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.

Corporate_Patro
advertising which encourages customers to patronise the firm. See Corporate Advertising. ...

another definition in the dictionary:

Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.

Reseller_Market-the market consisting of wholesalers and retailers who buy products for resale purposes.


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