Marketing Dictionary

another definition in the dictionary:

Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.

Brinkmanship-a term used in negotiating in which one party bluffs or pushes the other to the very limit on price, terms, conditions, etc and refuses to concede further, the second party must call the bluff at the risk of losing the business.

Terminal_Market

the market to which commodity products are shipped from local and regional markets for processing and packing for final shipment to wholesalers and retailers.



see also:

CIF_Pricing
see Cost-Insurance-Freight Pricing. ...

another definition in the dictionary:

Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.

Atomistic_Compe-see Pure Competition.

Postage_Stamp_P
see Uniform Delivered Pricing. ...

another definition in the dictionary:

Logistics-activities involved with the orderly and timely acquisition and transportation of materials required for production, and with the storage, handling and despatch of finished goods to customers.

Sales_Represent-a salesperson, an individual employed to sell goods on behalf of a producer or some other member of a marketing channel by contacting prospective customers and developing in them an interest in the company's products.

Qangos
acronym for Quasi-autonomous Non-government Agencies. ...

another definition in the dictionary:

Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.

Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

Impulse_Buying
unplanned consumer buying of attractively presented or conveniently located products. ...

another definition in the dictionary:

Break_Even-the point at which total revenue is equal to total cost.

Group_Selling-a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee. See Team Selling.

Single_Niching
a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple ...

another definition in the dictionary:

Kanban-see Just-In-Time Inventory System.

Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.


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