another definition in the dictionary:
Hypermarche-see Hypermarket.
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Terminal_Market
the market to which commodity products are shipped from local and regional markets for processing and packing for final shipment to wholesalers and retailers.
see also:
Image_Oriented_
an advertising plan or tactic intended to change a brand's image (rather than to maintain it over ti ...
another definition in the dictionary:
Delayed_Quotati-an industrial pricing method in which the seller delays quoting a price until delivery, the method protects the seller against cost over-runs and production delays.
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Image_Oriented_
an advertising plan or tactic intended to maintain a brand's position over time (rather than to chan ...
another definition in the dictionary:
Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.
Expected_Value_-see Expected Return Model.
Moral_Pricing
a pricing method used where the product is socially or politically sensitive and costs are difficult ...
another definition in the dictionary:
FIS_Pricing-see Free-in-Store Pricing.
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.
Current_Ratio
the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expr ...
another definition in the dictionary:
Marketing_Infor-an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, present and future operations on an on-going basis in order provide support for management's marketing decisions, its four major components are an internal records bank (internally generated marketing information), a marketing intelligence bank (information from external sources), an analytical bank (statistical techniques and mathematical models), and an 'ad hoc' marketing research bank (research into non-recurring problems).
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Primary_Packagi
a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging. ...
another definition in the dictionary:
Flyer-a promotional leaflet or mailing piece.
Per_Capita_Inco-average income per person in a population.
