another definition in the dictionary:
Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
a city, region or state used to test market reaction to a new product and marketing program before full commercialisation begins, test markets can also be simulated by bringing together selected individuals from the target market. See New Product Development.
Order_Generatio
advertising, personal selling and sales promotion. ...
another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Sales_Calls
the visits salespeople make to a buyer's premises in order to sell their companies' products. ...
another definition in the dictionary:
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
Jury_of_Executi-a forecasting method based on the opinions of senior management.
Optimising
an approach to planning in which a firm expresses its intention to do things better (as opposed to ' ...
another definition in the dictionary:
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Cash_Rebate
money refunded to customers who buy merchandise from retailers within a specified time, the rebate a ...
another definition in the dictionary:
Collusion-agreement between a group of companies to fix a common price. See Cartel.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Credit_Card
a small card, usually of plastic, used to obtain consumer products without immediate payment, the ca ...
another definition in the dictionary:
Expected_Value_-see Expected Return Model.
Price_Space-the price difference between items in a product line, having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.