another definition in the dictionary:
Approach-the stage in the selling process in which a salesperson contacts a potential customer to make an appointment or to present a product.
Image_Utility-the value given to a product by virtue of the fact that it brings satisfaction to the user in creating prestige and esteem. See Utility.
Testimonials
written recommendations from satisfied purchasers of a product to be used in selling it to new prospects.
see also:
Promotional_Bud
the sum allocated in a particular accounting period for expenditure on promotion. ...
another definition in the dictionary:
Concentric_Dive-a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers. See Conglomerate Diversification, Horizontal Diversification.
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
Relationship_Se
selling in which the primary objective is the building of long-term relationships with customers fro ...
another definition in the dictionary:
Automatic_Merch-the selling of goods by use of vending machines.
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Corporate_Verti
a system of distribution channel organisation in which the orderly flow of products from producer to ...
another definition in the dictionary:
Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.
Break_Even-the point at which total revenue is equal to total cost.
Sales_Presentat
a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to ...
another definition in the dictionary:
Bar_Code_Scanne-see Scanner Systems.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
Mummy_Dust
a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to ...
another definition in the dictionary:
Free_Merchandis-a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.
Price_Leader-a firm whose prices set a lead for other firms in the industry to follow.
