another definition in the dictionary:
NAM_Teams-see National Account Marketing
Compensation_Sy-schemes for remunerating salespeople for tasks performed, commonly used systems include straight salary, straight commission, and a combination of salary and incentives.
Theory_in_Use_M
a decision-making tool employing previous learning and experience, theory-in-use models incorporate statements such as 'if action X is taken, then result Y will occur'.
see also:
Public_Policy_E
that part of a firm's external environment which consists of controversial issues or matters of conc ...
another definition in the dictionary:
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Channel
see Marketing Channels. ...
another definition in the dictionary:
Learning-fixed behavioural changes resulting from an individual's experiences.
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...
another definition in the dictionary:
AIDCA-acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a potential customer to a buying decision. See Formula Selling.
Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.
Comparative_Adv
advertising in which a firm names a competitor's product and compares it with its own, also called C ...
another definition in the dictionary:
Routine_Rebuy-see Straight Rebuy.
Inventory-finished goods stored in a warehouse.
