another definition in the dictionary:
Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
a decision-making tool employing previous learning and experience, theory-in-use models incorporate statements such as 'if action X is taken, then result Y will occur'.
Routing
the planning of the best route to be followed by a sales representative in making a series of sales ...
another definition in the dictionary:
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Sales_Literatur
printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids. ...
another definition in the dictionary:
One_Price_Polic-a policy of offering the same price to every customer. See Differential Pricing.
FMCG-abbrev. Fast Moving Consumer Goods.
Brand_Establish
the building-up of a brand in the introductory stage of the product's life cycle, brand establishmen ...
another definition in the dictionary:
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
Direct_Marketin-selling to end-users by means other than direct sales contact between salesperson and buyer, the use of calalogues, direct-mail advertisements, etc. to sell merchandise and services. See Direct Selling.
Buyer_Behaviour
the study of consumers and organisations in relation to their purchase decisions. See Consumer Behav ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Expected_Value_-see Expected Return Model.
Carryover_Effec
the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, ...
another definition in the dictionary:
Direct_Denial_M-handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections.