another definition in the dictionary:
Industrial_Buye-the study of the motives and actions of, and the influences upon, industrial buyers while engaged in the purchasing of goods and services. See Organisational Buying Behaviour.
Cents_Off_Deal-see Price Packs.
an arrangement in which a manufacturer sells a prodcut to a reseller only on the condition that the reseller also buys another product from some other (nominated) manufacturer. Third-line forcing is usually illegal under the Trade Practices Act.
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
another definition in the dictionary:
Containerisatio-the transportation of unitised and palletised goods by means of large crates or containers. See Palletisation, Unitisation.
Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.
Prospecting
the first step in the selling process, the activity of seeking out potential customers. ...
another definition in the dictionary:
FAMI-abbrev. Fellow of the Australian Marketing Institute.
Customer_Orient-see Customer-Oriented Management.
Sampling_Princi
the idea that a small number of randomly chosen units (the sample) of a total population (the univer ...
another definition in the dictionary:
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
Problem_Situati-a model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model includes a description of the desired outcomes, the relevant variables, and the relationships of each of the variables to the outcomes.
Psychographic_S
the division of a heterogeneous market into relatively homogeneous groups on the basis of their atti ...
another definition in the dictionary:
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Formal_Training
training given in a classroom setting as opposed to that given in the field. See Curbside Sales Trai ...
another definition in the dictionary:
Administered_Ch-see Administered Vertical Marketing System.
Cooperative_Adv-advertising sponsored by two or more organisations to promote the goods or services of each.