another definition in the dictionary:
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
Threat_Matrix
see SWOT Analysis.
see also:
Push_Strategy
promotion to members of the marketing channel (mainly by means of personal selling) rather than prom ...
another definition in the dictionary:
Competitive_Sit-the standing of an organisation in its markets, relative to its competitors, when all players are described in terms of their size, resources, capabilities, product range and quality, marketing strategies, opportunities, goals, intentions, behaviour and similar variables. See Competitive Position.
Grey_Market-the importing of particular goods by firms which have not been appointed by the manufacturer as official distributors of the product, a term also used to describe the 'over 60s' market for various goods and services of interest to this age group.
FOB
abbrev. Free-on-Board. ...
another definition in the dictionary:
Business_Guides-journals, periodicals, magazines etc. containing information about the size, product range, personnel, etc. of companies.
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
Mass_Marketing
a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, ...
another definition in the dictionary:
FACTS-abbrev. Federation of Australian Commercial Television Stations.
Cross_Over_Sell-see Cross-Selling.
Order_Taker
a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Get ...
another definition in the dictionary:
Advertising_Bud-the sum allocated in a particular accounting period for expenditure on advertising, also called an Advertising Allocation or an Advertising Appropriation.
Sales_Force_Mix-the mix of individual territory representatives, national account sales teams, telemarketers, etc in a firm's total salesforce.
