Marketing Dictionary

another definition in the dictionary:

Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.

Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.

Threat_Matrix

see SWOT Analysis.



see also:

Dumping
a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic ...

another definition in the dictionary:

Freight_Absorpt-a pricing method in which the manufacturer bears some or all of the freight costs involved in transporting the goods to the customer. See Delivered Pricing.

FOB-abbrev. Free-on-Board.

MCA
abbrev. Media Council of Australia ...

another definition in the dictionary:

Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).

Agent-an intermediary or middleman who facilitates the flow of goods and services from producer to end-user, but who, unlike other members of the distribution channel, does not take title to them.

Population_Char
variables including age, gender, income, marital status, education, nationality, race, religion, etc ...

another definition in the dictionary:

Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.

Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.

ASIC
abbrev. Australian Standard Industrial Classification. ...

another definition in the dictionary:

FAS_Pricing-see Free-alongside-Ship Pricing.

Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.


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