another definition in the dictionary:
Advertising_Pla-the steps or stages taken in planning an advertising campaign, the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness.
AFCO-abbrev. Australian Federation of Consumer Organisations.
see Market Nicher.
Pressure_Sellin
see High Pressure Selling. ...
another definition in the dictionary:
Labelling-activities associated with the design and content of the wording on a product or package which identifies it and provides instructions for its handling and use.
Scanner_Systems-electronic equipment which allows product bar codes to be read, the information recorded by the scanning devices is used in marketing decision making, including inventory control. See Bar Codes.
Advertising_Exp
one presentation of an advertisement to an audience, advertising managers must decide how many 'expo ...
another definition in the dictionary:
AANA-abbrev. Australian Association of National Advertisers
Reverse_Marketi-a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer, also called a Backward Marketing Channel..
Generic_Competi
products which are all different in type but are capable of satisfying the same basic want of the pr ...
another definition in the dictionary:
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Blocked_Markets-markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.
Sliding_Down_th
a pricing method in which the initial price is set at the highest possible level and then gradually ...
another definition in the dictionary:
Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Guarantee-a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.
Raw_Materials
a classification of industrial goods that are basic materials which become part of a physical produc ...
another definition in the dictionary:
Display_Aids-see Visual Aids.
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.