another definition in the dictionary:
Communications-see Marketing Communication.
Cold_Canvassing-see Cold Calling
Threshold_Firm
see Market Nicher.
see also:
Mark_Up
the amount added by a wholesaler or retailer to the cost of a product to determine the selling price ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Cross_Selling-selling by a salesperson of some part of the company's total product range for which another division or salesperson has prime responsibility.
Decoding
the step in the communication process in which the receiver accepts and interprets the message. See ...
another definition in the dictionary:
Market_Developm-a strategy by which a company seeks growth by taking its existing products into new markets.
Better_Mousetra-the mistaken notion that if a company produces a technically better product than its competitors it will be more successful in the marketplace.
Empathy
the ability of an individual to project his or her own personality into a situation and understand i ...
another definition in the dictionary:
Bird_Dogs-individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects, Sales Leads, Spotters.
Services_Charac-the features of services that distinguish them from tangible products, these are intangibility, variability, inseparability and perishability. See Inseparability, Intangibility, Perishability, Variability.
Exchange
the transfer of an object, idea, service, etc. from one person or organisation to another in return ...
another definition in the dictionary:
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
Focus_Group
a qualitative marketing research technique in which an independent moderator interviews a small grou ...
another definition in the dictionary:
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.
