another definition in the dictionary:
Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.
Thrust_Marketin
a term used to refer to situations in which sales managers change their titles to marketing managers but continue to ignore the satisfaction of customer needs and wants, emphasising instead the selling of the products their firms can make most cheaply and easily.
see also:
Brand_Protectio
legislation forbidding other firms from using a company's registered brand names or brand marks with ...
another definition in the dictionary:
DAGMAR_approach-an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.
Process_Materia
a classification of goods bought by organisations for incorporation into a product, the process mate ...
another definition in the dictionary:
Cents_Off_Deal-see Price Packs.
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
Balance_Sheet_C
a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'ar ...
another definition in the dictionary:
Foothold_Firm-see Market Nicher.
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Divisional_Sale
a sales manager with responsibility for the sales activities of one of the operating divisions of a ...
another definition in the dictionary:
Business_Portfo-a tool used in business analysis as a means of classifying a firm's products or business units for strategic planning purposes. See Boston Consulting Group Portfolio Analysis Matrix, General Electric Strategic Business Portfolio Planning Grid.
Audience-the intended receivers of an advertiser's message.
Directive_Probe
questions posed to prospective buyers to obtain a better understanding of the customer and the custo ...
another definition in the dictionary:
Marginal_Revenu-the change in total revenue that results from selling an additional unit.
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
