another definition in the dictionary:
Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
a term used to refer to situations in which sales managers change their titles to marketing managers but continue to ignore the satisfaction of customer needs and wants, emphasising instead the selling of the products their firms can make most cheaply and easily.
Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...
another definition in the dictionary:
Marketing_Envir-the internal and external influences which affect marketing decision-making and have an impact on its performance. See Macro-environment, Micro-environment.
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Discretionary_I
the balance of a person's income which is available for spending after payment of the basic necessit ...
another definition in the dictionary:
Sales_Office-premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.
Convenience_Sto
a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes. ...
another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
Evaluative_Crit
features of a supplier, product, etc. considered by a buyer when choosing between alternatives, eval ...
another definition in the dictionary:
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Channel_System
a method of linking customers and intermediaries by means of an integrated communication network, pr ...
another definition in the dictionary:
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.