another definition in the dictionary:
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
an arrangement in which a manufacturer sells a product to a reseller only on condition that the reseller also buys another less popular product, also called a Tying Contract. Tie-In Arrangements are usually illegal under the Trade Practices Act.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
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Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Market_Penetrat
a growth strategy in which a company concentrates its efforts on its target market in order to attra ...
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Endorsements-recommendations to purchase a particular brand of product made in advertisements by well-known personalities or experts.
Demographic_Seg-the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.
Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade ...
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Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Selling_Concept-the philosophy or orientation of an organisation which emphasises aggressive selling to achieve its objectives, firms characterised by this approach often rely upon pressure selling and manipulative sales techniques to win business.
Sponsor_Trainin
pairing sales recruits with experienced salespeople who are responsible for their training in the fi ...
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Decline_Stage_-the final stage of the product life cycle (after introductory stage, growth stage and maturity stage) when sales are dropping because the original need and want have diminished or because another product innovation has been introduced. See Product Life Cycle, Introductory Stage, Growth Stage, Maturity Stage.
Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.
Custom_Publishi
the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers a ...
another definition in the dictionary:
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Customer_Orient-see Customer-Oriented Management.