another definition in the dictionary:
Brand_Strategie-decision-making for the effective handling of brands, three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding, Family Brand, Individual Brand Name.
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Tie_In_Arrangem
an arrangement in which a manufacturer sells a product to a reseller only on condition that the reseller also buys another less popular product, also called a Tying Contract. Tie-In Arrangements are usually illegal under the Trade Practices Act.
see also:
Loss_Leader_Pri
the pricing of a product at less than cost to attract purchasers to a store so that they will buy ad ...
another definition in the dictionary:
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Competitive_Adv
that which one firm can do better than another to satisfy consumer needs and wants. ...
another definition in the dictionary:
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Curbside_Sales_-informal coaching or training of a sales representative by a supervisor in the field. See Buddy System, Formal Training, On-the-Job Training.
Image_Oriented_
an advertising plan or tactic intended to maintain a brand's position over time (rather than to chan ...
another definition in the dictionary:
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
Niche_Marketing-see Concentrated Marketing
Specialty_Distr
a distributor that concentrates on one product line but carries a deep assortment within the line. ...
another definition in the dictionary:
Reinforcement_A-advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most stisfaction from its use, the purpose of reinfrcement advertising is to maintain market share.
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
Make_or_Buy_Dec
a choice sometimes faced by a manufacturing company when considering the acquisition of a new produc ...
another definition in the dictionary:
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
