Marketing Dictionary

another definition in the dictionary:

Company_Mission-see Corporate Mission.

Response_Sellin-a elementary form of selling, common in retailing, in which the salesperson simply responds to the customer's demands, little creativity or persuasion is used.

Time_Analysis

a time management technique in which the amount of time allocated to each job activity is recorded and later reviewed in order to plan for more productive use of the available time. See Time Management.



see also:

Maintenance_Mar
marketing activity intended to maintain the current sales level in a highly competitive situation. ...

another definition in the dictionary:

Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.

Inventory-finished goods stored in a warehouse.

Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs. ...

another definition in the dictionary:

Out_Suppliers-suppliers with whom the buying organisation has not had dealings previously and therefore considers risky. See In-Suppliers.

Controlled_Allo-see Planned Economy, Command System.

Product_Line_Fe
a strategy in which certain items in a product line are given special promotional attention, either ...

another definition in the dictionary:

Megatrend-a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.

Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.

Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store. ...

another definition in the dictionary:

Reliability-the accuracy with which data in a marketing research study has been collected, a reliable marketing research study should produce similar results if repeated.

Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.

Service_Heterog
see Variability. ...

another definition in the dictionary:

Free_on_Board_P-a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.

Compatibility-the extent to which a new product requires consumers to adjust to unfamiliar methods of use, a major determinant of the rate of new product adoption. See Adoption Rate Determinants.


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