another definition in the dictionary:
FOB-abbrev. Free-on-Board.
Causal_Research-marketing research which examines the cause-and-effect relationship among variables.
a recent trend in retailing in which retailers attempt to position themselves by emphasising the speed and convenience of their services, which include non-store retailing, such as computer, credit card and telephone shopping.
Diseconomies_of
see Economies of Scale. ...
another definition in the dictionary:
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.
Market_Forecast-the anticipated sales for a market as a whole during a given period, taking into account prevailing environmental circumstances.
Exclusive_Distr
restricting the availability of a product to one particular outlet. See Distribution Intensity, Inte ...
another definition in the dictionary:
Logo-a distinctive mark, sign or symbol, or a graphic version of a company's name, used to identify and promote its product.
SKU-abbrev. Stock-Keeping Unit.
Functional_Risk
see Performance Risk. ...
another definition in the dictionary:
Price_Floor-A price, usually imposed by law, below which market prices are not permitted to floor, also called a Floor Price. See Price Ceiling.
Inventory_Remar-an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of the new product, a firm may negotiate with an inventory remarketing company for the sale of any unused stock of the new product in the event that it fails to sell as well as expected, thus, the inventory remarketing company will buy the balance of the stock, at the previously agreed price, and resell it, usually in a different market and through different distribution channels.
Minor_Points_Cl
a closing technique in which a salesperson attempts to get the buyer to agree to the value or useful ...
another definition in the dictionary:
Elasticity_of_D-a measure of the degree to which any change in the price of a product will affect the demand for it. See Inelasticity of Demand.
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Marketing_Mix__
product, price, promotion and place (distribution) - that the firm blends to produce the desired mar ...
another definition in the dictionary:
POP-abbrev. Point of Purchase.
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.