another definition in the dictionary:
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
the perception of time as a valuable asset and the systemmatic structuring of it to conserve resources and maximise productivity.
Market_Leader
the company whose products hold the largest market share. See Market Challenger, Market Follower, Ma ...
another definition in the dictionary:
Personal_Income-the wages, salary, etc. earned by an individual.
Regressive_Comm-a sales commission system in which the rate of commission paid decreases with the quantity of goods sold. See Progressive Commission.
Area_Market_Spe
a marketing manager, with good local knowledge, located in a high-volume, distinctive market to supp ...
another definition in the dictionary:
Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.
Continuum_of_Pl-the idea that planning is a multi-level process, beginning at the top with corporate planning and going downwards through all divisions of the firm, with each subsequent level linked to the one above it by the over-riding mission and objectives of the corporation.
Area_of_Dominan
the geographic region covered by a particular television station, also referred to as the station's ...
another definition in the dictionary:
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...
another definition in the dictionary:
Regional_Shoppi-a major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Fixed_Sum_Per_U
an approach to promotional budget setting in which the total to be spent in a given period is the su ...
another definition in the dictionary:
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
Cultural_Divers-the range of different value systems existing in a multicultural society.