Marketing Dictionary

another definition in the dictionary:

Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.

Place-one of the four controllable variables (with product, price and promotion) of the marketing mix, the delivery of a good or service to a consumer, also referred to as Distribution. See Distribution, Marketing Mix.

Time_Management

the perception of time as a valuable asset and the systemmatic structuring of it to conserve resources and maximise productivity.



see also:

Boundary_Spanni
the difficult dual role played by sales managers and senior account managers who, in developing clos ...

another definition in the dictionary:

Sales_Analysis-the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure.

Sell_Through_Qu-the quantity of merchandise required for a sales promotion.

Sales_Party
a form of non-store retailing in which a manufacturer's products are displayed, for group selling, a ...

another definition in the dictionary:

Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.

Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.

Motive
an inner state directing a person towards the satisfaction of a need. See Learning Process. ...

another definition in the dictionary:

Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.

Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.

Macromodel
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...

another definition in the dictionary:

Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.

Demand-a measure of those in a market who wish to buy a product and can afford to do so.

Continuum_of_Sa
the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficu ...

another definition in the dictionary:

Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.

Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.


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