another definition in the dictionary:
Organisational_-see Industrial Services.
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Time_Prices
the shopping time, travel time, waiting time, performance time and monitoring time that are part of the total price a consumer pays for a product. See Monitoring Time, Non-Monetary Price, Performance Time.
see also:
Product_Elimina
the decision to drop a product (for example, in the decline stage of its life cycle) in order to use ...
another definition in the dictionary:
Single_Niching-a strategy followed by companies which operate in only one market niche. See Market Niche, Multiple Niching.
Lead_Generation-the activity of identifying potential customers.
Rack_Jobber
a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, h ...
another definition in the dictionary:
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Brand_Life_Cycl-a concept, building on the product life cycle concept, which states that brands also have a life cycle - introduction, growth, maturity, decline - and that particular brand management strategies are appropriate at each stage. See Product Life Cycle.
Cues
an environmental entity (advertisement, sign, store display, etc) which results in a specific respon ...
another definition in the dictionary:
Retailer_Cooper-a wholesaling operation established by a group of retailers to give themselves a buying advantage.
Perceptual_Mapp-a tool or process used in marketing research for charting the way individuals selected from the target market perceive different companies, products or brands, also called Position Mapping.
Fad
a product, especially a fashion, that comes quickly to the attention of an eager public, achieves pe ...
another definition in the dictionary:
Catalogue_Marke-a form of direct marketing in which customers order from catalogues which are sent to them by mail, the ordered goods are shipped directly to them.
Account_Objecti-the specific aims and sales goals to be achieved within a specified period by a salesperson for an account for which he or she is responsible.
Monopoly
a market situation in which there is only one seller. ...
another definition in the dictionary:
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Brand_Identific-decisions relating to the type of brand to give to a product, four brand identity alternatives are available - single brand name ('Pal' dog food), product-line brand name (Sears' Kenmore home appliance range), corporate brand name ('Kellogg's Sustain') and corporate family name ('Heinz Baked Beans'). See Individual Brand, Family Brand, Corporate Branding, Product-Line Brand Name, Single Brand Name.
