Marketing Dictionary

another definition in the dictionary:

Long_Run_Averag-the average cost per unit of a set or group of products in the long term. Note that the long-run average cost may be somewhat lower than the short term average cost because of the effects of greater production experience. See Average Cost, Short-Run Average Cost.

Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.

Time_Prices

the shopping time, travel time, waiting time, performance time and monitoring time that are part of the total price a consumer pays for a product. See Monitoring Time, Non-Monetary Price, Performance Time.



see also:

Services_Market
the marketing of intangible products, such as hairdressing, cleaning, insurance and travel. ...

another definition in the dictionary:

Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.

Canned_Approach-see Stimulus-Response Approach.

Market_Speciali
see Market Nicher. ...

another definition in the dictionary:

Marketing_Infor-an organisational section or entity whose purpose is to gather, organise, store, retrieve and analyse data relevant to a firm's past, present and future operations on an on-going basis in order provide support for management's marketing decisions, its four major components are an internal records bank (internally generated marketing information), a marketing intelligence bank (information from external sources), an analytical bank (statistical techniques and mathematical models), and an 'ad hoc' marketing research bank (research into non-recurring problems).

Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.

Brand_Power
the force a particular brand has to dominate its category through the magnitude of its recognition. ...

another definition in the dictionary:

Australian_Asso-an association representing the interests of large marketing companies in the advertising industry.

Individual_Prod-see Product Item.

General_Public
all of the people in the society in which a firm operates, within the general public there may be so ...

another definition in the dictionary:

Price_Discounti-see Discount.

Foreseeability_-the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.

Dissociative_Gr
groups with whom an individual does not wish to be associated, groups whose use of a product will de ...

another definition in the dictionary:

Market_Testing-introducing a new product and marketing program into a market on a limited basis in order to test both before a full launch. See New Product Development.

Pricing-marketing activity concerned with the setting of prices for new products and the adjustment of prices for existing products.


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