another definition in the dictionary:
Central_Busines-the region of a city where retail and other businesses are concentrated, with a consequent high volume of traffic.
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Timing_Objectio
an objection by a prospective buyer to the timing of the purchase of the goods offered by a salesperson, the buer indicates that the goods are not required at this particular time. See Objections.
see also:
Perceptual_Mapp
a tool or process used in marketing research for charting the way individuals selected from the targ ...
another definition in the dictionary:
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
National_Accoun
the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the need ...
another definition in the dictionary:
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
Stars-products in the portfolio characterised by high market share in a rapidly growing market. See Boston Consulting Group Product Portfolio Analysis Matrix.
Promotional_Str
the element of a firm's decision-making concerned with choosing the most appropriate mix of advertis ...
another definition in the dictionary:
Networking-establishing an informal set of contacts among people with common social and business interests as a source of prospects, for the exchange of information, and for support.
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Aseptic_Packagi
a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packagi ...
another definition in the dictionary:
Counsellor_Appr-see Adviser Close.
Product_Objecti-an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.
Probability_Sam
a sample in which each individual within a total population has a known chance of being chosen. ...
another definition in the dictionary:
Marketing_Contr-activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Commercial-a television advertisement .
