Marketing Dictionary

another definition in the dictionary:

Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.

Detailer-a salesperson, especially in the pharmaceutical drug industry, whose primary task is to inform clients about new products. See Missionary Selling.

Timing_Objectio

an objection by a prospective buyer to the timing of the purchase of the goods offered by a salesperson, the buer indicates that the goods are not required at this particular time. See Objections.



see also:

Poster
an outdoor advertising medium, a billboard. ...

another definition in the dictionary:

Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.

Paretopsony-a market situation in which there are a few large buyers and many smaller ones.

Price_Incentive
a common form of sales promotion in which price reductions are offered to consumers to encourage the ...

another definition in the dictionary:

Need_Satisfacti-an approach to selling based on soliciting information to uncover a buyerís need before attempting to present an appropriate product from the range to satisfy it.

Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.

Advertising_All
see Advertising Budget. ...

another definition in the dictionary:

Business_Cycles-historical patterns of prevailing economic conditions - prosperity, recession, depression and recovery.

Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.

Sales_Kit
a collection of sales materials, such as brochures, calendars, signs and posters, prepared to explai ...

another definition in the dictionary:

Drummers-a nineteenth century term of American origin for a travelling salesperson.

Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.


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