another definition in the dictionary:
Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.
Australian_Fede-the umbrella group for the consumer movement in Australia.
Title_Flow
the transfer of title or ownership of products as they pass from one member to the next in a channel of distribution. See Marketing Channels.
see also:
Institutional_A
advertising intended to promote a company or organisation rather than its products, also called Corp ...
another definition in the dictionary:
Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Late_Majority
the large, conservative group in a community slower than all except the 'laggards' to adopt a new pr ...
another definition in the dictionary:
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
In_Store_Media-in-house media, usually radio or TV networks, inside department or variety stores to encourage foot traffic and generate more sales, music and news, as well as commercials and promotion, are carried by the media.
Manufacturer_s_
a brand owned or controlled by an organisation the primary commitment of which is to production rath ...
another definition in the dictionary:
Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Added_Value
the increased worth of a firm's offering as a result of marketing, four factors which generate the a ...
another definition in the dictionary:
Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.
Image_Different-as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or 'personality' it acquires is created by its logo and other symbols, its advertising, its atmosphere, its events and personalities. Other sources of differentiation for competitive advantage include product differentiation, services differentiation, and personnel differentiation.
Market_Challeng
a company holding a major market share and competing vigorously with the market leader for outright ...
another definition in the dictionary:
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
