another definition in the dictionary:
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
an approach to planning in which senior management determines objectives, strategies, tactics, etc with minimal input from subordinates. See Marketing Planning.
an approach to promotion budgeting in which the amount to be spent on promotion is determined by senior management with minimal input from subordinates.
an approach to forecasting which takes the company's objectives rather than market conditions as its basis. See Bottom-Up Forecasting.
Marketing_Syner
the principle in marketing that the whole is greater than the sum of the parts, putting the marketin ...
another definition in the dictionary:
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Competitive_Adv
advertising which points out features of a brand which may not be available in other brands but does ...
another definition in the dictionary:
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
Promotional_Str-the element of a firm's decision-making concerned with choosing the most appropriate mix of advertising, sales promotion, personal selling and publicity for communication with its target market.
Market_Potentia
the size or value in dollars of a total market should all those who profess a level of interest in a ...
another definition in the dictionary:
Mission_Stateme-see Corporate Mission Statement.
Price_Sensitivi-see Price Elasticity.
Product_Knowled
detailed knowledge of a product's features and benefits required by a salesperson to persuade a pros ...
another definition in the dictionary:
Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.
Monopoly-a market situation in which there is only one seller.
Oligopsony
a market situation in which there are only a few buyers. ...
another definition in the dictionary:
Mission-see Corporate Mission.
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.