another definition in the dictionary:
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.
Top_Down_Approa
an approach to planning in which senior management determines objectives, strategies, tactics, etc with minimal input from subordinates. See Marketing Planning.
Top_Down_Approa
an approach to promotion budgeting in which the amount to be spent on promotion is determined by senior management with minimal input from subordinates.
Top_Down_Approa
an approach to forecasting which takes the company's objectives rather than market conditions as its basis. See Bottom-Up Forecasting.
see also:
Dealer_Listing
the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is ...
another definition in the dictionary:
Qualified_Avail-the individuals and organisations in a particular market who are interested in a product, can afford it, and who are not prevented from purchasing by any access barrier or legal restriction.
Channel_Conflic-discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Conflict, Marketing Channels, Vertical Channel Conflict.
Marketing_Imple
the activities involved in putting marketing strategies into action in order to achieve marketing ob ...
another definition in the dictionary:
Guarantee-a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.
Administered_Ch-see Administered Vertical Marketing System.
Counterfeiting
the copying of a competitor's well-known products. Some counterfeit products are intended to look as ...
another definition in the dictionary:
Break_Even-the point at which total revenue is equal to total cost.
Selective_Deman-demand for a specific brand within a particular product class.
Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.
Idea_Generation
the first stage in the new product development process - the sourcing of ideas for new products, imp ...
another definition in the dictionary:
FIS_Pricing-see Free-in-Store Pricing.
Cultural_Divers-the range of different value systems existing in a multicultural society.
