another definition in the dictionary:
Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
Boredom_Avoidan-a term used to describe an approach to new product introduction or product differentiation, that is, a new variety of a product may be introduced merely to give consumers more choice, useful when the cost of introducing a new product is low.
economic and financial measures, including tariffs, quotas, documentation requirements, etc. imposed by some countries to limit the inflow of foreign goods to protect local industries.
Convenience_Sam
a form of nonprobability sample in which the researcher selects readily available respondents. ...
another definition in the dictionary:
Run_Out_Strateg-a strategic decision to allow a product in the decline stage of its life-cycle to continue to be sold, especially if the product has a sizable hard-core market which insists on buying it, often, the marketer may raise the price a little to obtain a slight premium price while paring all promotional costs. See Decline Stage, Product Lifecycle.
Product_Mix_Con-the degree of closeness or relatedness between product lines in the product mix. See Product Line, Product Mix.
Samples
products distributed free of charge to prospective buyers to promote future purchases. ...
another definition in the dictionary:
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.
Money_Based_Com
other organisations offering products on which a company's potential customers might spend their mon ...
another definition in the dictionary:
Small_Order_Pro-the problem of coping with sales orders which are so small that the cost of filling them offsets the profit.
Oligopsony-a market situation in which there are only a few buyers.
Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each compet ...
another definition in the dictionary:
Early_Majority-the group in a market who are more deliberate than the innovators and the early adopters in making purchase decisions, but less conservative than the late majority and laggards. See Diffusion of Innovation, Early Adopters, Innovators, Laggards, Late Majority.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Promotion_Manag
an individual within an organisation responsible for promotional activities and campaigns. ...
another definition in the dictionary:
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.