another definition in the dictionary:
Automatic_Respo-see Routine Response Behaviour.
Data_Collection-the activity of gathering facts or information about a subject in a marketing research study. See Marketing Research.
Trade_Discount
an allowance or price reduction in payment for a channel member's participation in the distribution network, also called a Functional Discount. See Discount.
see also:
Attitude_Tracki
measuring the degree of satisfaction with a product through an on-going study of consumer attitudes ...
another definition in the dictionary:
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
On_the_Job_Trai
sales training given in the field rather than in a formal classroom setting. See Curbside Sales Trai ...
another definition in the dictionary:
Desk_Jobber-see Drop Shipper.
Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.
Dummy_Media_Veh
a mock-up of a media vehicle (magazine, etc) used to test advertising effectiveness with a represent ...
another definition in the dictionary:
PLC-abbrev. Product Life Cycle
Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...
another definition in the dictionary:
Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.
Backward_Invent-an product strategy in international marketing in which a company produces a less complex version of its domestic product for developing and less-developed countries.
Adoption
the choice of one product over another. ...
another definition in the dictionary:
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Individual_Bran-a brand name used for a single product within a product line. See Corporate Branding, Family Brand.
