Marketing Dictionary

another definition in the dictionary:

Niche_Marketing-see Concentrated Marketing

District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.

Trade_Practices

legislation introduced to protect consumers from unfair dealings with sellers.

Trade_Practices

a body established under the Trade Practices Act 1974 (Commonwealth) to administer and enforce the Act.



see also:

FAMI
abbrev. Fellow of the Australian Marketing Institute. ...

another definition in the dictionary:

Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.

Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.

Grey_Market
the importing of particular goods by firms which have not been appointed by the manufacturer as offi ...

another definition in the dictionary:

Audit-see Marketing Audit.

Functional_Orga-the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.

Curve_Fitting
a method of analysing associative data in which a number of possible curve shapes - straight lines, ...

another definition in the dictionary:

ror-a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.

Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.

Purchase_Allowa
see Off-Invoice Allowance. ...

another definition in the dictionary:

Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.

Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.


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