another definition in the dictionary:
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
Aseptic_Packagi-a packaging method developed in Sweden in the 1950s, made of paper, foil and plastic aseptic packaging keeps foods bacteria-free for months without refrigeration. See Packaging, Primary Packaging, Secondary Packaging, Shipping Packaging.
Trade_Promotion
see Trade Sales Promotion.
see also:
Selective_Deman
demand for a specific brand within a particular product class. ...
another definition in the dictionary:
Sales_Agents-see Outside Sales Facilities.
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Flanking_Defenc
a competitive marketing strategy in which the market leader attempts to identify and strengthen its ...
another definition in the dictionary:
Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
Dramatisation_o
the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, pres ...
another definition in the dictionary:
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Shelf_Fee
See Slotting Allowance. ...
another definition in the dictionary:
Advertising_Fed-an association representing the interests of Australian advertising agencies.
Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.
Marketing_Datab
data brought into an organisation through marketing research projects or a marketing information sys ...
another definition in the dictionary:
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.
