Marketing Dictionary

another definition in the dictionary:

Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.

Sales_Aptitude_-tests used to determine the suitability of applicants for positions in the sales force.

Trade_Publicati

magazines, newletters, journals, directories, etc which serve the interests of particular industries, often used by salespeople as a source of leads.



see also:

Australian_Stan
a system developed by the Australian Bureau of Statistics as a method of defining and classifying pr ...

another definition in the dictionary:

Paretopsony-a market situation in which there are a few large buyers and many smaller ones.

Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.

Endorsements
recommendations to purchase a particular brand of product made in advertisements by well-known perso ...

another definition in the dictionary:

Computer_Modell-constructing and manipulating computer-based simulations of marketing situations to examine the consequences of alternative courses of action, computer models, often developed from an analysis of historical data, may be used to determine the optimum level of advertising and other promotional expenditure, etc. See Advertising Budget Determination.

Backward_Market-see Reverse Marketing Channel.

Decline_Stage_
the final stage of the product life cycle (after introductory stage, growth stage and maturity stage ...

another definition in the dictionary:

Laboratory_Test-see Accelerated Test Marketing.

ROI-abbrev. Return on Investment.

Escalator_Claus
a clause in a contract which allows a tenderer to adjust the final amount charged to take account of ...

another definition in the dictionary:

Market_Driven_E-an economy controlled by market forces rather than by government action.

Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.

Action_Plan
see Action Program. ...

another definition in the dictionary:

Opportunity_Ana-see Marketing Opportunity Analysis.

Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.


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