another definition in the dictionary:
Marginal_Profit-the change in the total profit that results from the sale of an additional unit.
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Trade_Publicati
magazines, newletters, journals, directories, etc which serve the interests of particular industries, often used by salespeople as a source of leads.
see also:
Leader_Pricing
see Loss Leader Pricing. ...
another definition in the dictionary:
Recall-see Product Recall.
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Brand_Licensing
the leasing of the use of a brand to another company. ...
another definition in the dictionary:
Channel_Levels-see Channel Length.
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
Marketing_Depar
a division within a company with responsibility for the planning and co-ordination of all marketing ...
another definition in the dictionary:
Single_Brand_Na-a brand name which is not accompanied by any other family or corporate brand name, for example, 'Surf' washing powder, 'Pal' dog food, etc. Sometimes called an Individual Brand name. See Individual Brand Name, Corporate Branding, Family Brand, Product Line Brand Name.
Ansoff_Matrix-a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development of marketing objectives, the basis of the matrix is the degree of newness of the products to be sold and of the markets to be targeted.
Advertising_Tar
the entire market, or some part of it, which a firm wishes to attract with its advertisement. ...
another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Buyer_Dissonanc-see Cognitive Dissonance.
Sensory_Retaili
a recent trend in retailing in which the retailer attempts to position the store and attract custome ...
another definition in the dictionary:
Differential_Pr-a pricing strategy in which a company sets different prices for the same product on the basis of differing customer type, time of purchase, etc, also called Discriminatory Pricing, Flexible Pricing, Multiple Pricing, Variable Pricing. See One-Price Policy.
Inertia_Selling-a selling practice in which unsolicited goods and services are sent to consumers in expectation that many will prefer to purchase rather than to return them, the practice is considered undesirable and legislation protecting consumers has been enacted.
