another definition in the dictionary:
Functional_Modi-see Feature Modification.
Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.
Trade_Selling
selling products to wholesalers and retailers for resale purposes.
see also:
Foreign_Currenc
the price of one country's currency expressed in terms of the currency of another country. ...
another definition in the dictionary:
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Retail_Buyer
an individual employed by a retailer primarily to buy merchandise for resale through the store. ...
another definition in the dictionary:
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Goodwill-the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately.
Direct_Response
a form of non-store retailing in which customers order merchandise by mail or telephone and the good ...
another definition in the dictionary:
Market_Opportun-a newly identified market or product gap within a market which a company can exploit.
Expected_Value_-see Expected Return Model.
Database_Market
the use of large collections of computer-based information in marketing, the database listings may b ...
another definition in the dictionary:
Reorder_Level-see Economic Order Quantity.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
Qualitative_Obj
objectives which cannot be expressed in quantifiable terms, for example, a salesperson might set as ...
another definition in the dictionary:
Market_Entry_Ba-any circumstance or feature of a market which inhibits or deters a firm from entering it, the greatest market entry barrier is the presence of a firmly entrenched competitor with a significant competitive advantage.
Continuity-the scheduling of media exposures of a particular advertisement or campaign evenly within a given period. See Flighting, Pulsing.
