Marketing Dictionary

another definition in the dictionary:

Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.

Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.

Trade_Show

an exhibition or fair at which manufacturers display their products for the benefit of visiting wholesalers and retailers.



see also:

AFAMI
abbrev. Associate Fellow of the Australian Marketing Institute. ...

another definition in the dictionary:

Buying_Power-the resources, especially financial, that customers have at a given time.

Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.

Reinforcement_A
advertising to reassure the buyer that the right product has been purchased. ...

another definition in the dictionary:

Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.

Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.

Attitude_Tracki
measuring the degree of satisfaction with a product through an on-going study of consumer attitudes ...

another definition in the dictionary:

Discount-a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances, Cash Discount, Quantity Discount, Seasonal Discount, Trade Discount.

Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.

Ansoff_Matrix
a tool, devised by Igor Ansoff, to provide a logical framework for the understanding and development ...

another definition in the dictionary:

Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.

Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.

Budgeting_Model
see Computer Modelling. ...

another definition in the dictionary:

Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.

Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.


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