Marketing Dictionary

another definition in the dictionary:

Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.

Purchase_Allowa-see Off-Invoice Allowance.

Trademark

a name, design or symbol registered for the exclusive use by a manufacturer to distinguish its product.



see also:

Determinance_Mo
a model used in the study of consumer decision processes to evaluate alternative brands. The idea th ...

another definition in the dictionary:

Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.

Divisibility-the extent to which a new product can be tested in a limited scale purchase. See Adoption Rate Determinants.

Sales_Agents
see Outside Sales Facilities. ...

another definition in the dictionary:

Sliding_Down_th-a pricing method in which the initial price is set at the highest possible level and then gradually reduced to attract successive waves of purchasers as demand diminishes.

Canned_Approach-see Stimulus-Response Approach.

By_Product
a secondary product produced during the process of manufacturing another. ...

another definition in the dictionary:

Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.

Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.

Corporate_Objec
specific, realistic and measurable goals which an organisation plans to achieve within a given perio ...

another definition in the dictionary:

Advertising_Goa-a particular communication task to be accomplished with a specific target audience in a given period of time.

Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.


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