another definition in the dictionary:
Pioneering_Adve-advertising which is intended to create primary rather than selective demand, commonly used at the introductory stage of the product's life cycle. See Primary Demand, Selective Demand.
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Trademark
a name, design or symbol registered for the exclusive use by a manufacturer to distinguish its product.
see also:
Learning
fixed behavioural changes resulting from an individual's experiences. ...
another definition in the dictionary:
Service_Mix-the range of services offered by a services marketing company.
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
Cannibalisation
the loss of sales of an existing product to a new offering in the product line. See Planned Cannibal ...
another definition in the dictionary:
Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
Marketing_Manag-the analysis, planning, organisation, implementation and control of the marketing activities of the firm.
Sell_Off_Period
the duration of a particular sales promotion, the time from the launch of the sales promotion to the ...
another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.
Selling_Formula
various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selli ...
another definition in the dictionary:
Product_Failure-a product that does not meet management expectations in the marketplace.
Advertising_Cop-the content and context of a message contained in an advertisement.
Body_Copy
the desriptive paragraphs in a print advertisement (as opposed to the headlines. ...
another definition in the dictionary:
Feedback-the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process.
Mail_Order_Hous-a retailing organisation which uses catalogues rather than a sales force to promote its goods to customers, also called a Catalogue Retailer.
