Marketing Dictionary

another definition in the dictionary:

Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.

Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.

Trading_Areas

major cities and centres of business, often used as the basis of sales territory organisation to minimise problems caused by the inequality of territories drawn on strictly geographical lines.



see also:

Non_probability
a sample in which the chance of an individual within the total population being chosen is not known. ...

another definition in the dictionary:

Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.

Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.

Database
eting. ...

another definition in the dictionary:

Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.

Sales_Orientati-see Selling Concept.

Price_Space
the price difference between items in a product line, having the right amount of price space is ofte ...

another definition in the dictionary:

Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.

Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.

Closing_Skill
the ability of a salesperson to obtain the buyer's commitment to the purchase. ...

another definition in the dictionary:

Empty_Nesters-those in the stage of the family life cycle where the children have all grown up and left home, typically, empty nesters are at the peak of their earning potential, and are an excellent market for travel, leisure and sporting goods, and home improvement merchandise. See Family Life Cycle.

Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.

Profit_Sharing
a compensation system in which employees are awarded a share of the company's profits to encourage i ...

another definition in the dictionary:

Access_Barriers-factors such as tariffs and legal restrictions which reduce the size of a market by preventing potential customers from purchasing a particular product.

Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.


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